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July 19, 2010


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Hi Drew, thanks for sharing the AACSB report on innovation in business schools.

As a recent graduate of a "good" business school, I couldn't be a bigger advocate for innovation in business schools and higher education in general. It is desperately needed.

Is it ignorant for me to think I learned more from reading authors like Steven Covey, Seth Godin, and "countless bloggers" than I did in most of my classes? (don't get me started with the marketing textbooks)

I think schools are capable of so much more. I was really fortunate to be involved in some amazing programs, but these are the exception to classes, and I just think we all can do so much more.

I think to innovate is to lead and we need more leaders in this country now. Not the "official leaders", but people like you and me.

I'm looking forward to reading more of your blog. I just moved from Cinci to Toledo for a new job. (also an avid guitar player :))


Zach Campau

Hi Drew, I took a great course during my MBA titled Innovative New Business Design. The course paired graduate students from Business and from Engineering schools together into teams, and the teams created commercialization plans for new technologies. It's interesting to see the 8 recommendations from the AACSB - I believe the course I took did a great job covering those recommendations. If you're interested, I wrote a bit about it on my blog: http://zachcampau.com/innovation-through-observation


Hello Drew,
Great article!
I just finished my MBA, and now I'm looking for a PhD program that focuses on Marketing and Innovation. Do you have any suggestions?

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Innovation Workshops

  • Visit Systematic Inventive Thinking LLC at www.sitsite.com to learn about using the SIT method in an innovation workshop.

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.


  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.