« The LAB: Innovating a Credit Card with S.I.T. (June 2009) | Main | Innovation Suite 2009 »

June 14, 2009


Feed You can follow this conversation by subscribing to the comment feed for this post.

Jim Belfiore

Nice article, Drew. Unfortunately, I have to disagree with you a bit here.

I certainly do agree that morale and attitude have a direct impact on creativity, innovation, job performance, and a whole host of related metrics.

Hope, however, is a weak lever at best.

It's actually ironic you bring this topic up now, I just published an article in which I state that "Hope is a four-letter word" - we must have gotten the same writing assignment memo from the union muse. ;-)

(You can read my article here: http://bit.ly/qgwoM )

Hope implies a surrendering of control. "I hope my situation improves" casts fate to the winds, no matter what the scenario. I would go so far as to claim that you cannot have hope and empowerment together in the same action. You are either resolved to lead, or be led. You may arrive at the same place at the end of the journey, but only one path with teach you what you need to continue.

Drew Boyd

Jim, thanks for the comments as usual. 'Always like hearing from you. I enjoyed your post about this topic as well.

The type of hope you refer to is one of the five modes of hope. "Casting fate to the wind" sounds like the form of hope called "Patient Hope." You are hoping for the best in a general sense without any plan or objective in mind. I agree with you...this would be a weak lever of innovation.

The type of hope I think is most useful is called "Estimative Hope." This is when people feel empowered and have a realistic sense of the odds for achieving their goals. This would be a much stronger lever in my view.

I didn't realize the complexities involved with the concept of hope. I plan to do more reading about it.

(Apologies for the slow posting of your comment, Jim).

Jim Belfiore

Since our discussion here in June, we've not only had a chance to meet in person, but I recently revisited this topic in a dedicated article that you might find of interest.

Great to finally have met last month in Boston, BTW.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Innovation Workshops

  • Visit Systematic Inventive Thinking LLC at www.sitsite.com to learn about using the SIT method in an innovation workshop.

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.


  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.