« The LAB: Task Unification on a Guitar (July 2008) | Main | Innovation Allocation »

August 02, 2008


Feed You can follow this conversation by subscribing to the comment feed for this post.

Jana Görs

That's a great discussion!

I agree. Idea generation should be seperated from idea selection. Because they are two very different processes with completely different requirements.

I also observed the tendency that managers want to prioritise ideas instead of generate ideas. The most absurd thing: Often there is at first an idea management system ... and no plan to fill it with ideas!

The top three things I'm missing in the first phases of the innovation process (idea generation):
* A well-defined strategy that defines which ideas are needed (product ideas, business opportunties, ideas for advertising, ideas for improvement...).
* Quality criteria that define which attributes of ideas are most important.
* A system for clustering ideas according to your strategy.

In my opinion (I'm being provocative now!) the problem in idea generation is that nobody thinks about the desired outcome. The consequences: There is no strategy, there are no quality criteria ... and in fact no plan for prioritising ideas ... and in the end there are no good ideas!

My conclusion:
Idea generation is one of the most important parts in the innovation process. Without ideas there is no need for an innovation management system. But you have to describe which ideas you will need and design the generation process accordingly. Then you will get your desired outcome.

Best regards


Jana, your comment addresses the main theme of the blog: companies need to learn to "innovate on command" before they worry about all the other aspects of innovation management. Fortunately, there are highly effective methods to ideate systematically.

I also note your comment about the need to describe the kind of ideas the company will need. I agree with this, too. Take a look at the post, "Innovation Follows Strategy" from February. I think it addresses this issue as well.

Thanks for reading the Blog!

Best regards,


Jana Görs

Thank you, Drew! I will look at your recommended post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Innovation Workshops

  • Visit Systematic Inventive Thinking LLC at www.sitsite.com to learn about using the SIT method in an innovation workshop.

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.


  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.