« Innovation Muscle | Main | M&A Innovation »

June 07, 2008

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Amir Elion

Hi Drew,
I think it is quite interesting to see where web 2.0 will lead us on this matter.

I think there is a major point that should be taken into consideration for social innovation to succeed.
I believe that one of the factors that is important for the success of innovation processes is the live interaction between participants. I have seen idea generation workshops/session succeed with people of all sort and with various processes/tools (e.g. SIT, SCAMPER or other). A major issue for the success is the energy and dynamics that the group generates, as well as the fact that ideas can be pick-up quickly and energize the generation of yet more ideas.
I am not sure how this can be adapted to a web social tool - if I try to imagine the ultimate tool it would include some sorts of group "chat" that allows participants to join and see things happening "live".

For me at least, a great part of the enthusiasm of innovation is the joy of doing it live with other people, and seeing ideas rising "out of no-where".

Drew

Thanks, Amir, for the insights. I agree that the online approach will have to somehow capture that same human interaction dynamic, replace it with something else, or perhaps improve upon it. The "will to ideate" is transitory. People go in and out of it depending on what they are experiencing. Social innovation tools will need to 1. structure ideation, and 2. leverage the human stimulation element that we observe in live sessions. Time will tell!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)

Innovation Workshops

  • Visit Systematic Inventive Thinking LLC at www.sitsite.com to learn about using the SIT method in an innovation workshop.

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.

The LAB

  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.