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December 04, 2007

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amnon levav

i think one of the reasons that innovation is hard is probably because people have wrong and exxagerated expectations of what innovation is about. they therefore expect:
1) that innovations will have dramatic results
2) that some external objective sign will appear to verify that an idea is indeed innovative
3) that once an innovative idea appears, it will certainly be implemented since it will be so obviously be the right thing to do.

Since all three assumptions are mostly false, people are very often not willing to do what it takes to have real innovation, they often miss real innovation as it is sprouting and therefore do not supply the necesary conditions for it to grow, and finally they often do not recognize innovation when it is there asking them for a budge, and thus they allow it to disappear.

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