51 posts categorized "Subtraction"

June 25, 2012

May 28, 2012

March 26, 2012

February 27, 2012

December 26, 2011

November 28, 2011

November 14, 2011

September 26, 2011

September 05, 2011

August 29, 2011

July 25, 2011

May 30, 2011

May 23, 2011

May 02, 2011

April 25, 2011

March 07, 2011

February 28, 2011

January 10, 2011

July 31, 2010

June 21, 2010

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.

The LAB

  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.