Innovators have a rough road ahead. Despite the mandate for growth and the pleas for a more innovative culture, innovators face a lot of challenges from both inside and outside the organization. That was the major theme we explored this week in "Innovation and Design Thinking."
One of our 2200 students, Francisco Javier Zambonino Vázquez, led off the discussion with this comment:
"In my opinion the lack of real commitment is the most important barrier to deal with when innovating. I think that continuous communication with management line is vital for ensuring they are in the loop. Skepticism must be kept under control so that it does not spoil our bet for innovation."
What happens to an innovation pipeline without a strong commitment from senior management? It dries up because it lacks the resources in both dollars and people. But why does this happen, especially when every senior leader knows that innovation is the only true source of long term sustainable growth?