21 posts categorized "Advertising"

July 21, 2014

May 20, 2013

March 18, 2013

February 11, 2013

December 03, 2012

November 05, 2012

September 10, 2012

August 06, 2012

July 23, 2012

May 07, 2012

March 19, 2012

February 06, 2012

December 05, 2011

October 03, 2011

September 12, 2011

June 20, 2011

April 04, 2011

February 07, 2011

November 15, 2010

July 26, 2010

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.

The LAB

  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.