45 posts categorized "Academic Focus"

March 21, 2011

February 14, 2011

January 31, 2011

January 03, 2011

December 06, 2010

October 03, 2010

September 13, 2010

July 19, 2010

June 06, 2010

May 18, 2010

May 10, 2010

April 19, 2010

March 29, 2010

January 04, 2010

November 16, 2009

October 12, 2009

August 11, 2009

July 12, 2009

June 23, 2009

June 14, 2009

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.

The LAB

  • The LAB is a regular feature that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.