The Rotman School of Management at the University of Toronto will host the Business Design Challenge from March 25-26, 2011. Teams of graduate students from business and design schools in the US and Canada will work to solve a case study in the area of health and wellness. The case was developed by Doblin, a Chicago-based innovation strategy firm and the Mayo Clinic Center for Innovation (CFI), who will incorporate the solutions developed into delivering improved health and wellness outcomes.
Learning outcomes include:
- Understanding how design thinking broadens possibilities for innovation and develops growth strategies that strengthen competitive advantage.
- Discovering new principles and tools to define new business-building opportunities to help shape the organization’s activities.
- Experimenting and applying the principles and tools of business design thinking to their business on an on-going, day-to-day basis.
- Generating new and tangible business ideas, which incorporate unmet user needs and strategic growth opportunities.