"The world leaders in innovation and creativity will also be world leaders in everything else."
Harold R McAlindon
How does a company build enough innovation capability to be the leader in its industry? That was the focus of this week's discussion in our course, Innovation and Design Thinking. Some of our experienced participants said it best:
- Francisco Javier Zambonino Vázquez:
"A very simple way to innovate is opening your eyes and seeing how others innovate around you. Getting insights and inspiration from others and adapting those innovations to your own world (namely, your business) is as simple as observing. The inspirations make you think about how to transfer that innovation to your particular scenario and how to provide additional value to your customers by copying, modifying and pasting it. That's also innovation -and not mere incremental one- because you are having the opportunity to enhance your performance and better satisfy your customer by using methods and processes utilized by other businesses or industries. If done, you're prepared to a quantum leap by releasing new services and features which none of your direct competitors is providing yet. Simple, cheap and efficient."