"We dedicate this book
to all past and future
generations of innovators
making the world
a better place."
Today, we released "Inside the Box: A Proven System of Creativity for Breakthrough Results." The premise of the book is that creativity can be systematic and predictable.
We dedicated the book to past generations of innovators for a simple reason. For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. These patterns form the basis of a method called Systematic Inventive Thinking, and we describe the method and how to use it in this book.
Our hope is that future generations can use this method to find new and creative ways to improve the world we live in.
We hope you'll take the time to read it, and we encourage you to reach out to us if you have questions and ideas about it.
Drew and Jacob