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May 07, 2012

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Alexi Wiedemann

Hi, I am a fan of SIT(or ASIT) methodology since 2004, I am now on creativity for Advertising. I want to know your opinion about the book Creative Advertising, New Edition by Mario Pricken, He´d analised a lot of Ads, based on the use of some provoking questions or ideas, I aw a similarity between his approach and SIT approach.
at amazon: http://www.amazon.com/Creative-Advertising-Edition-Mario-Pricken/dp/0500287333/ref=sr_1_1?ie=UTF8&qid=1347405187&sr=8-1&keywords=mario+pricken

Drew Boyd

Alexi, I am not familiar with this book, so thanks for sharing. What we have to remember is that there are many patterns of creativity, not just the SIT patterns. Virtually any creative idea, even serendipitous ones, can be codified into a pattern that can be repeated on something else. In this book, I would look for repeatable patterns as well as some consideration of the Closed World concept.

Alexi Wiedemann

I hope you can find it at your library. It is interesting how close are both concepts (including something similar to close world concept).

I will look forward to see any post from you relating this subject.

Thanks for your answer.

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  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

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