Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For this month's LAB, we will use the corporate innovation method, S.I.T. to create new-to-the-world ideas for wedding invitations.
Here are five unique ideas from graduate students* at the University of Cincinnati taking the course, "Systematic Innovation Tools." They constructed a hypothetical "Dream Catalog" of these ideas for a local start-up design company. Listed with each innovation is the specific innovation template the team used to create the idea. You can download this and the other Dream Catalogs here.
1. "Read It, and Eat It" : Unlike traditional paper-made cards, the “Read It, Eat It” series of wedding invitations takes a non-traditional way by using edible materials to make the cards (except for the reply card), like cookie, candy or chocolate. Thus, recipients may eat the card afterward.
•Unique and beautiful
•Practical; more like a gift
•Conveys emotion and sentiments
•Recipients would feel happy to receive the invitation
•Recipients don’t have to find a place to keep the cards afterward
•Less paper, environment-friendly
- Target Audience
•Young wedding couples who are seeking uniqueness for their wedding invitations with related spending ability and willingness
•Those who need to send the invitation to recipients with kids
- S.I.T. Template: Task Unification