The Division Template is the culprit here. In this innovation sighting, the elevator floor button panel was divided out and placed back into the system...outside the elevator cab. Very novel, useful, and surprising. To use Division, make a list of the components, then divide out a component. Divide functionally or physically and place it back somewhere in the system. Use Function Follows Form to identify potential benefits, feasibility, challenges, and adaptations.
The benefit is better elevator customer service. Elevator cars operate more efficiently which means you get to the right floor faster. How? By selecting your floor sooner (while waiting for the elevator to arrive) the elevator's computer has more timely input about peoples' destinations. It can calculate the optimal pattern of pickups and dropoffs, then execute it faster than traditional elevators. Here is how this new elevator, called the Miconic 10, operates:
With any conventional control, passengers can only tell the elevator system that they want to travel either 'Up' or 'Down'. Likewise, everyone tries to get into the first car that arrives, often causing overcrowding, then scrambling to push the buttons once inside the car. As a result, the car will probably stop at every floor on the way up.
The first elevator was built by Archimedes probably in 236 B.C. It has come a long way since then.