Hockey has been around a long time with evidence of its origins dating to the sixteenth century. The first organized indoor game was played in 1875. Since then, many innovations have been introduced. Let's see how a systematic, corporate innovation method can be applied to drive new sales opportunities.
I used the Attribute Dependency template of Systematic Inventive Thinking. Attribute Dependency differs from the other templates in that it uses attributes (variables) of the situation rather than components. Start with an attribute list, then construct a 2 x 2 matrix of these, pairing each against the others. Each cell represents a potential dependency (or potential break in an existing dependency) that forms a Virtual Product. Using Function Follows Form, we work backwards and envision a potential benefit or problem that this hypothetical solution solves.
Here is my attribute list: