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Posts from June 2009

June 30, 2009

June 23, 2009

June 14, 2009

June 07, 2009

About This Blog

  • For thousands of years, inventors have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Drew Boyd shares how to use this effective, repeatable, and trainable innovation process for organic growth.

Washington Speakers Bureau

Step-By-Step Innovation

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The LAB

  • The LAB is a monthly column that demonstrates how to use innovation methods and tools. Blog readers are invited to pose a question or submit a product or service for The LAB . Drew will then show how to apply a systematic process to the product or service and create real, new-to-the-world concepts.

Academic Focus

  • "Academic Focus" is a monthly feature that highlights an institution or professor who is doing an outstanding job bringing the tools and skills of innovation to the practitioner community.

Innovation Sighting

  • "Innovation Sighting" is a monthly feature that demonstrates the use of structured innovation methods. A great way to develop one's skill at innovation is to be able to recognize the use of templates in everyday products and services.

Marketing Innovation

  • "Marketing Innovation" is a monthly feature that demonstrates innovation templates for advertising, promotion, and integrated marketing communication. It is based on the pioneering work by Professor Jacob Goldenberg and his colleagues in "cracking the advertising code."

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